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Mixology Attraction represents an essential event for the mixology and bar industry.
Here you can discover ingredients, new products, and innovative techniques.
Between meetings with brands of excellence and training moments, Mixology Attraction is the perfect place to get informed, experiment and innovate.
Date
15-17 February 2026
Location
Rimini Expo Centre, Italy | Via Emilia, 155 - 47921 - Rimini (RN)
1. AN EVOLVING ECOSYSTEM
Mixology Attraction is the go-to meeting point for bartenders, brands, distributors, horeca buyers, and industry opinion leaders. A true hub where visions are shared, strategic partnerships are forged, and new growth opportunities are explored. A unique chance to network and exchange ideas with those shaping the future of the beverage world.
2. NEW LANGUAGES, NEW TRENDS
Here, the contemporary language of mixology takes center stage: sustainability, technology, low and no alcohol, craft ingredients, sensory culture, and drink design. Mixology Attraction is where these trends evolve into actionable strategies and replicable formats.
Discover how the rules of the game are changing, through innovative products, deconstructed recipes, and an increasingly aware and experience-driven audience.
3. EXPERIENCES TO LIVE, INSPIRATION TO TAKE HOME
From exclusive tastings to signature cocktails, from entrepreneurial stories to entertainment moments, each day is packed with inspiration, connections, and tangible insights. A space to taste, observe, listen, and above all—get inspired.
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