The essence of mixology: between great classics and new trends
SPIRITS
The spirits sector is the beating heart of Mixology Attraction, a sensory journey through premium spirits, iconic labels and new market trends. From the great classics of bartending - gin, rum, whisky, vodka and tequila - to the most innovative and artisanal creations, this space welcomes producers, distributors and bartenders in search of exclusive products for signature mixology.
The sparkling, refreshing touch that makes the difference
SOFT DRINKS / WATER
In the soft drinks and water sector, beverage professionals can explore a carefully curated selection of essential products for mixing and service. From premium tonics to craft sodas, alongside high-quality mineral and flavored waters, this space is designed to highlight the crucial role of soft drinks in the world of mixology. Innovation and sustainability drive the industry's evolution, with a focus on natural ingredients, eco-friendly packaging, and emerging consumer trends.
Authentic colors, aromas, and flavors for signature cocktails
JUICES / SYRUPS
Colors, aromas, and authentic flavors find their highest expression in the world of juices and syrups. This sector is dedicated to natural and artisanal products, perfect for enhancing any cocktail with top-quality ingredients. From fresh fruit juices to flavored syrups, including cordials and purees, it is the go-to destination for bartenders and venues looking to experiment with new flavor combinations and elevate their drink menu with versatile and creative products.
Wine meets mixology
WINE
Wine takes center stage at Mixology Attraction, with a special focus on innovative enological interpretations within the world of mixology. From still and sparkling wines to premium spumante, champagne, vermouth, and aromatized wines, the industry offers a vast selection tailored to the needs of bartenders, sommeliers, and venues seeking fresh inspiration for signature cocktails and aperitifs. Guided tastings and in-depth sessions on pairing techniques make this space a key destination for exploring the synergy between wine and mixology.
Perfect drinks and cocktails, anytime, anywhere
READY TO DRINK
The ready-to-drink sector mirrors the booming trend of pre-made cocktails and beverages, with a strong focus on innovation and quality. From classic pre-mixed options in cans and bottles to draft cocktails, this exhibition area is the go-to destination for those seeking convenience without compromising on excellence.
Taste and creativity without compromise
LOW / NO-ALCOHOL
Innovation plays a leading role in the low- and no-alcohol sector, a space that embraces the growing demand for alcohol-free and low-ABV alternatives. From alcohol-free spirits to ready-to-drink mocktails and dealcoholized wines, this segment caters to a consumer base increasingly focused on well-being and quality.
