THE FINE DRINKING EXPERIENCE SHOW
Mixology Attraction is the dedicated exhibition area within Beer&Food Attraction that celebrates the world of mixology and the bar industry.
Over the course of three days, the event brings together thousands of industry professionals for an immersive journey into taste, where new products, cutting-edge techniques, and creative experimentation take center stage.
With top-tier brands, training sessions, and live demonstrations, Mixology Attraction is the ultimate hub for discovering trends, gaining inspiration, and staying ahead in the ever-evolving world of contemporary mixology.
Within
EXHIBIT AT MIXOLOGY ATTRACTION 2026!
Increase your brand visibility at the benchmark event for the beverage & bar industry.
THE EXHIBITING SECTORS
Discover the Mixology Attraction exhibiting sectors
Spirits
Soft Drinks / Water
Juices / Syrups
Wine
Ready to Drink
Low / No-Alcohol
Turn your idea into a global opportunity
Join the Call For Start-Up
Are you a start-up with groundbreaking ideas in the foodservice industry? Step into the international spotlight of innovation!
By applying, you will:
• Share your ideas with global foodservice leaders;
• Initiate concrete collaborations with companies, buyers, and industry stakeholders;
• Meet strategic partners, clients, and potential investors;
• Gain international media visibility and access to a high-value professional network.
KNOWLEDGE THAT IS SHARED: MIXOLOGY CIRCUS MASTERCLASSES
Mixology Attraction will feature a rich program of high-level masterclasses, taking place at the heart of the event in the Mixology Circus arena.
Throughout the sessions, renowned bartenders and trailblazers in mixology will share their expertise through insights, case studies, and hands-on techniques.
A unique opportunity to stay ahead of emerging trends, sharpen your skills, and dive into an ever-evolving world of creativity and innovation.
Date
15-17 February 2026
Location
Rimini Expo Centre
Via Emilia, 155 - 47921 RIMINI (RN)
Opening Hours
10:00 am - 6:00 pm
all days of the fair
Organized by
Within
